4 Ways to Customize Football Towels
Custom football towels combine an important piece of player equipment with team branding, player identification, and equipment organization. By adding team logos, player numbers or names, football programs can create towels that coordinate with team uniforms while making it easier to identify and manage player gear throughout the season.
The Complete Guide to Custom Football Towels for Teams
From high school and collegiate programs to professional teams, customization can turn a standard football towel into a more functional part of a team’s overall equipment system.
If you want to learn more about the history of football towels, why players wear them, and how they are used on the field, visit our complete guide to football towels.
Why Customize Football Towels?
There are several reasons a football program may choose customized towels instead of standard, undecorated options.
For some teams, the primary goal is branding. Adding an embroidered team logo and choosing a towel that coordinates with team colors creates a more consistent appearance on the field.
Other programs may be more interested in player identification and equipment organization. Adding names or jersey numbers can help players and equipment managers identify individual towels and reduce mix-ups.
Many football programs combine these benefits by creating customized towels that support team branding while also making equipment easier to manage.
For example, a college football program could choose towels in one of its primary team colors, add an embroidered athletic logo, and use player numbers or names to help identify individual towels.
The result is a piece of equipment that looks like part of the team uniform while also serving a practical purpose behind the scenes.
Football Towel Customization Options
The best customization strategy depends on your team’s branding, roster size, budget, and equipment management needs.
Football towels can be customized in several ways.
Embroidered Team Logos
Adding an embroidered team logo is one of the most popular ways to customize football towels.
Logo embroidery allows teams to coordinate towels with uniforms and other branded equipment while creating a professional, consistent appearance on the field.

High school, collegiate, and professional programs can embroider athletic logos, school marks, team initials, conference or bowl logos, or other approved artwork onto their towels.
For example, a team with blue and white uniforms might select blue football towels embroidered with a white team logo. Another program might choose white towels with a multicolor athletic logo.
When selecting embroidery options, teams should consider how the logo will appear against the towel color.
A logo with strong contrast will generally be more visible. Dark embroidery may stand out better against a light towel, while lighter thread colors can create greater contrast against black, blue, or other darker towels.
The size and complexity of the logo should also be considered. Highly detailed artwork may need to be adjusted for embroidery so the final design remains clear and recognizable. And with over 450 Pantone thread colors, a vast selection will allow teams to match their exact brand colors for a cohesive and professional look.
Providing high-quality artwork when requesting a quote can help determine the best approach for embroidering your team logo.
Player Names
Adding individual player names is another way to personalize football towels.
Player names make each towel unique to the athlete and can help with identification throughout the season.
This can be useful for teams that distribute specific equipment to individual players and expect that equipment to remain assigned to them during practices, games, travel, and laundry processing.
Teams should consider whether full names, last names, or another naming convention will be used before placing an order.
Using the same format across the roster creates a more organized and consistent appearance.
Jersey Numbers
Jersey numbers are a practical customization option for football programs.
Instead of embroidering a player’s full name, teams can add the athlete’s uniform number to the towel.
For example, the quarterback wearing number 12 could receive a towel embroidered with “12,” while the running back wearing number 24 could receive a towel marked with “24.”
Using jersey numbers can make towels easier to identify without requiring large or complicated embroidery.
Numbers can also be helpful for equipment managers because football programs already use jersey numbers as a common method of identifying and organizing player equipment.
Team Colors
The color of the towel itself can also be part of a team’s customization strategy.
Selecting towels that coordinate with team uniforms helps create a consistent appearance on the field.
Texon Athletic Towels are available in six popular team colors:
- White
- Black
- Navy Blue
- Royal Blue
- Red
- Pink
- Purple
Teams can choose a towel that matches their primary color or select a contrasting color that complements the uniform.
Towel color should also be considered when adding embroidery. The combination of towel and thread colors can affect how visible the finished logo, player name, or jersey number will be.
For example, a white logo may stand out clearly on a black or blue towel, while darker embroidery can provide stronger contrast against a white towel.
Choosing the Right Customization Option
Not every football program needs the same type of customized towel.
The best approach depends on how the team plans to use and manage its equipment.
A smaller high school program may simply want towels in school colors embroidered with the team logo.
A large collegiate program may be more interested in combining team branding with player identification.
For example, the program could order towels featuring an embroidered athletic logo while using jersey numbers to identify individual player equipment.
When deciding how to customize football towels, consider three primary questions:
- Is the main goal team branding, player identification, or both?
- Will towels be assigned to individual players or distributed as needed?
- How will the towels be collected, laundered, stored, and redistributed?
Answering these questions can help determine which customization options provide the greatest value for your program.
| Customization Method | Best For | Primary Benefit | Things to Consider |
|---|---|---|---|
| Embroidered Team Logo | High school, collegiate, and professional programs focused on team branding | Creates a consistent, professional appearance that coordinates with uniforms and other team equipment | Consider logo complexity, embroidery size, and contrast between thread and towel colors |
| Player Names | Teams that assign towels and equipment to individual athletes | Makes each towel personalized and easy to identify | Determine whether to use full names, last names, or another consistent naming format across the roster |
| Jersey Numbers | Programs looking for a simple player identification system | Integrates easily with existing uniform and equipment management systems | Confirm roster numbers before ordering and use consistent placement and formatting |
| Team-Colored Towels | Programs looking to coordinate towels with uniforms and team branding | Creates a consistent appearance across players or position groups | Consider how the towel color will coordinate with uniforms and contrast with embroidered designs |
| Combined Customization | Programs that want both team branding and individual player identification | Combines a professional team appearance with practical equipment management | Determine which combination of logos, colors, numbers, or names best fits your budget and equipment system |
Benefits of Custom Football Towels
Customized football towels can provide benefits for players, coaches, equipment managers, and the athletic program as a whole.
Reinforce Team Branding
Football programs invest significant time and resources into creating a recognizable team identity.
Uniforms, helmets, sideline equipment, training gear, and other items often coordinate with the team’s established colors and logos.
Custom football towels provide another opportunity to reinforce that identity.
Adding an embroidered logo and selecting a coordinating towel color helps the towel look like an intentional part of the uniform rather than a generic piece of equipment.
Create a Consistent Team Appearance
Details can make a difference in the overall appearance of a football program.
When players wear coordinated uniforms but carry towels in different colors and styles, the equipment can appear inconsistent.
Providing standardized custom football towels across the roster or specific position groups creates a more uniform appearance.
Teams can establish standards for towel color, logo placement, embroidery, and player identification so each towel follows the same basic format.
Make Player Towels Easier to Identify
Large football programs manage a significant amount of equipment.
When dozens of identical towels are used throughout the season, determining which towel belongs to which player can become difficult.
Names and jersey numbers provide additional methods of identification.
This can help players locate their equipment and make it easier for staff to return identified towels to the appropriate athlete.
Support Equipment Organization
Customized towels can also become part of a larger equipment management system.
Consider the number of locations a player’s towel may move through during a typical football season:
- Locker rooms
- Practice fields
- Game day sidelines
- Equipment rooms
- Laundry facilities
- Team buses
- Hotels
- Visiting stadiums
Equipment managers must collect, transport, launder, organize, and redistribute large quantities of player gear.
Using consistent identification methods across equipment can make this process easier to manage.
For example, a program that uses jersey numbers to organize uniforms and other player equipment may choose to use the same identification system for football towels.
Reduce Accidental Mix-Ups
Football towels can easily become mixed together during practices, games, travel, and laundry processing.
While customization cannot prevent every towel from being lost or misplaced, identifiable towels can be easier to recognize and return.
A towel featuring a team logo or a player number is less likely to be confused with a generic towel belonging to another player or program.
How Equipment Managers Can Use Customized Football Towels
For equipment managers, customization can serve a practical purpose beyond team branding.
The key is creating a consistent system.
Before ordering custom football towels, equipment managers should determine how towels will be assigned, collected, laundered, and redistributed.
Assign Towels by Player Number
One option is to identify each towel using the player’s jersey number.
Because jersey numbers are already used to organize uniforms and other equipment, this system can be easily incorporated into existing equipment management processes.
Standardize Towels Across Position Groups
Some programs may not need football towels for the entire roster.
Instead, they may order customized towels for specific position groups such as:
- Quarterbacks
- Running backs
- Wide receivers
- Tight ends
- Centers
- Defensive backs
- Kickers and punters
Standardizing towel colors and customization within each group can create consistency while allowing the program to order based on actual equipment needs.
Order Additional Towels for Replacements
Football is a demanding sport, and equipment may be lost, damaged, or need to be replaced during the season.
Ordering additional towels can provide equipment managers with replacements when needed.
Extra inventory may also be useful when roster changes occur or additional players need towels during the season.
Custom Football Towels for Different Levels of Play
Customization needs can vary depending on the size and type of football program.
High School Football Programs
High school teams can use custom football towels to coordinate player equipment with school colors and athletic branding.
A high school program might choose a towel in one of its primary colors for practice and scrimmage games, and then add an embroidered school or team logo for game day. This is an efficient use of budget dollars while getting maximum branding impact.
College and University Football Programs
Collegiate football programs often manage large rosters and significant quantities of equipment.
For these programs, customized towels can support both branding and organization.
Team logos can create a consistent appearance on the field, while player numbers or names can help identify towels as they move between practices, games, travel, equipment rooms, and laundry facilities.
Larger universities often celebrate important wins by adding a conference or bowl logo to their football towel. This is a great way to improve team spirit and commemorate a successful season.
Professional Football Teams
Professional organizations can use customized towels to maintain consistent team branding and provide players with equipment designed around the program’s specific needs.
Logo embroidery, player identification, and carefully selected towel colors can help maintain a polished and professional appearance.
Youth Football Organizations
Youth football programs can also benefit from custom towels.
Team colors and embroidered logos can help build team identity, while player names or numbers can make it easier to identify individual equipment.
Custom Football Towels for Special Events and Causes
Not every custom football towel needs to be designed for an entire season.
Teams can also customize towels for special games, events, and awareness campaigns.
Examples include:
- Championship games
- Bowl appearances
- Rivalry games
- Senior night
- Playoff games
- Football camps
- Fundraising events
- Awareness campaigns

For example, a football program could select pink towels for a breast cancer awareness game.
Teams could also create a special embroidered design for a championship appearance, bowl game, or other significant event.
Special-event towels provide an opportunity to create something distinctive from the team’s standard game day equipment.
What to Consider Before Ordering Custom Football Towels
Planning ahead can make the customization and ordering process easier.
Before requesting a quote, consider the following factors.
Determine Which Players Need Towels
Start by deciding whether towels will be provided to the entire roster or only specific position groups.
This will help establish the initial quantity needed.
Calculate Your Order Quantity

Once you know which players will receive towels, calculate the number needed for your current roster.
Then consider whether additional inventory should be ordered.
For example, if 40 players will receive football towels, ordering exactly 40 towels may not account for roster changes, replacements, or additional needs throughout the season.
Programs should consider ordering enough additional inventory to support their equipment management strategy.
For customized football towels, Texon Towel has a minimum order quantity of three dozen.
Decide How Towels Will Be Identified
Determine whether towels will be assigned to individual players.
If they are, decide whether names or jersey numbers are the best identification method.
Programs should use a consistent system whenever possible.
Choose Your Towel and Embroidery Colors
Consider how the towel will coordinate with team uniforms and how the embroidery will appear against the selected towel color.
Strong contrast between the towel and embroidery colors can help logos and identification information remain visible.
Prepare Your Artwork and Player Information
Gather the information needed for customization before placing the order.
Depending on the project, this may include:
- Team logo artwork
- Player names
- Jersey numbers
- Font preferences
- Thread color preferences
- Other customization instructions
Providing complete and accurate information can help make the ordering process more efficient.
Plan Ahead for Production Time
Customized products require additional production time.
Football programs should order as early as possible before preseason practices, training camps, or the start of the competitive season.
Teams ordering towels for special events, playoff games, bowl appearances, or awareness campaigns should also allow sufficient time for customization and delivery.
ORDER YOUR Custom Football Towels
How to Order Custom Football Towels
Ordering custom football towels from Texon Towel can be completed in a few steps.
Step 1: Determine Your Quantity
Calculate how many players will receive towels and whether additional inventory is needed for replacements, roster changes, or future use.
The minimum order quantity for customized football towels is three dozen.
Step 2: Select Your Towel Color
Choose a towel color that coordinates with your team uniforms or branding.
Texon Athletic Towels are available in black, white, navy blue, royal blue, pink, red, purple, and camouflage.
Step 3: Choose Your Customization Options
Determine how you want to customize the towels.
Options may include:
- Team logos
- Player names
- Jersey numbers
- Coordinating colors
Some teams may select one customization option, while others may combine several features.
Step 4: Submit Your Artwork and Information
Provide the artwork and information needed to complete the customization.
Depending on your order, this may include your team logo, player roster, jersey numbers, color preferences, and other instructions.
ORDER YOUR Custom Football Towels
Frequently Asked Questions About Custom Football Towels
Can football towels be customized with a team logo?
Yes. Football towels can be embroidered with team logos to coordinate with uniforms and reinforce team branding.
Can individual player names be added to football towels?
Yes. Player names can be added to personalize towels and make them easier to identify.
Can jersey numbers be embroidered on football towels?
Yes. Jersey numbers are a practical way to identify player towels and can coordinate with existing equipment management systems.
Should I use player names or jersey numbers?
The best option depends on how your team manages equipment.
Player names provide individual personalization, while jersey numbers can integrate easily with existing uniform and equipment systems.
How should I choose a football towel color?
Consider your team colors, uniforms, and embroidery design.
Many programs select a towel that matches a primary or secondary team color. You should also consider whether the embroidery colors will provide enough contrast against the towel.
What colors are available for Texon Athletic Towels?
Texon Athletic Towels are available in black, white, pink, red, purple, and blue.
What is the minimum order for customized football towels?
The minimum order quantity for customized football towels is five dozen.
How many custom football towels should my team order?
Start by determining how many players will receive towels.
Then consider ordering additional inventory for replacements, roster changes, and other needs that may occur throughout the season.
When should football teams order customized towels?
Teams should order as early as possible before the towels are needed.
Because customization requires additional production time, programs should plan ahead for preseason practices, training camps, the beginning of the competitive season, and special events.
Order Custom Football Towels for Your Team
Custom football towels can do more than coordinate with a team’s uniform.
The right customization strategy can reinforce team identity, create a consistent appearance, make player equipment easier to identify, and help equipment managers organize towels throughout the season.
Teams can select coordinating towel colors and add embroidered logos, player names or jersey numbers based on their branding and equipment management needs.
Texon Towel supplies football towels and custom towel solutions for high school, collegiate, and professional athletic programs across the United States.
With experience serving the athletic industry and a variety of customization options available, we can help your program create football towels that look great on the field and work within your equipment management system.
Explore our quarterback and football towel options or contact Texon Towel to discuss custom football towels for your team.
ORDER YOUR Custom Football Towels
* Disclaimer: Any team logo seen on Texon Athletic Towel’s website does not constitute an endorsement by Texon Athletic Towel of the school, mascot, business or logo products shown. Any trademarks, service marks, collective marks, design rights or similar rights that are mentioned, used or cited in the articles of Texon Athletic Towel are the property of their respective owners.










